Meet Rachel Massey | Realtor® with Coldwell Banker Caine

We had the good fortune of connecting with Rachel Massey and we’ve shared our conversation below.

Hi Rachel, what matters most to you?
Ethics is the cornerstone of my approach to business because it reflects my commitment to integrity, trust, and long-term success. In real estate, where decisions impact lives and communities, operating with a strong ethical foundation ensures that every transaction is handled with honesty and fairness. This not only builds trust with clients but also fosters lasting relationships and a reputation that stands the test of time. By prioritizing ethics, I strive to create a positive impact, knowing that success achieved through integrity is the most meaningful and sustainable.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What sets me apart is my unwavering commitment to personalized service and a deep understanding of my clients’ needs. I approach every transaction with integrity, ensuring that each decision is made in the best interest of those I serve. I take pride in building strong, lasting relationships, where clients feel truly heard and valued. What I am most proud of is how far I have come since the beginning of my career 5 years ago.

I started real estate school straight out of college because I knew 100% this was the career I have been wanting to pursue my entire life. The reason I got to where I am today is because I learned early on that being a “sponge” matters. Soaking in what every mentor has told me has not only helped me get to where I am, but it shaped my business plan. I was able to learn over those years what exactly makes a real estate professional successful. I was lucky to get experience in every area of real estate; transactions, marketing, assisting, showing, scheduling, etc.

There are a lot of “hard” lessons to learn in real estate. Real estate is truly learning as you go. One of the biggest lessons I learned the hard way is to know your worth in this business. If you do not understand your worth, the likely hood of being taken advantage of is high.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Greenville, SC is a wonderful place to visit!

Day 1: Arrival in Greenville, SC
– Check-In: Settle into your hotel, such as The Westin Poinsett or AC Hotel Greenville.
– Dinner at Soby’s: Kick off your week with Southern cuisine at Soby’s, known for its warm ambiance and delicious dishes.
– Evening Stroll: Walk down Main Street and explore the shops and galleries. Grab a nightcap at Vault & Vator.

Day 2: Explore Downtown Greenville
– Breakfast at Biscuit Head: Start your day with hearty biscuits and creative toppings.
– Falls Park on the Reedy: Spend the morning in Falls Park, enjoy the gardens, and take a walk across the Liberty Bridge.
– Lunch at Larkin’s on the River: Dine at this riverside restaurant offering a variety of American cuisine.
– Afternoon at The Peace Center: Tour the venue or catch a show.
– Dinner at Jianna: Savor Italian cuisine with views of Falls Park.
– Night Out: Enjoy drinks at UP on the Roof followed by some fun at Group Therapy in Camperdown Plaza.

Day 3: Day Trip to Asheville, NC
– Morning Drive: Head to Asheville, about an hour’s drive from Greenville.
– Breakfast at Early Girl Eatery: Begin your day with a farm-to-table breakfast in Asheville’s historic district.
– Biltmore Estate: Spend the morning touring the grand Biltmore House and its expansive gardens.
– Lunch at The Corner Kitchen: Enjoy a cozy meal in Biltmore Village.
– Explore Downtown Asheville: Visit local boutiques, galleries, and the famous Mast General Store.
– Afternoon at the River Arts District: Wander through artist studios and see local works in progress.
– Dinner at Curate: End your Asheville day with Spanish tapas at this award-winning restaurant.
– Return to Greenville: Head back to your Greenville hotel for a restful night.

Day 4: Swamp Rabbit Trail & Art Scene
– Breakfast at Tandem Creperie: Drive to Travelers Rest and enjoy sweet or savory crepes.
– Swamp Rabbit Trail Biking: Rent bikes and ride along the trail back to Greenville.
– Lunch at Swamp Rabbit Café & Grocery: Take a break for a fresh, locally sourced lunch.
– Visit the Greenville County Museum of Art: Explore Southern-focused exhibits, including works by Andrew Wyeth.
– Dinner at Halls Chophouse: Treat yourself to a premium steak dinner.
– Evening Entertainment: Attend a show or live music performance in downtown Greenville.

Day 5: Day in Nature
– Morning at Caesars Head State Park: Drive up to Caesars Head for breathtaking views and hiking trails like the Raven Cliff Falls trail.
– Picnic Lunch: Pack a lunch and enjoy it surrounded by nature at one of the park’s scenic spots.
– Afternoon at Paris Mountain State Park: Head back towards Greenville and spend the afternoon kayaking, paddleboarding, or relaxing by the lake.
– Dinner at The Anchorage: Head to the Village of West Greenville for a farm-to-table dinner at The Anchorage.
– Nightcap at Village Grind: End the day with a coffee or tea in the artsy Village of West Greenville.

Day 6: Day in the Village of West Greenville
– Breakfast at Due South Coffee Roasters: Start your day with a great coffee and pastry.
– Art Galleries & Shopping: Explore local art galleries and unique shops in the Village of West Greenville.
– Lunch at Golden Brown & Delicious (GB&D): Enjoy casual but creative Southern fare.
– Afternoon Brewery Tour: Visit local breweries like Birds Fly South Ale Project for a laid-back afternoon.
– Dinner at Pomegranate on Main: Back in downtown Greenville, enjoy Persian cuisine at Pomegranate on Main.
– Evening Stroll: Walk through Falls Park and enjoy the nighttime views.

Day 7: Relax & Reflect
– Brunch at The Nose Dive: Enjoy a relaxed Sunday brunch at this popular gastropub.
– Visit the Greenville Zoo: Spend your morning exploring the zoo, perfect for a leisurely final day.
– Lunch at Gather GVL: Head to this food hall for a variety of tasty options.
– Afternoon Spa Treatment: Treat yourself to a relaxing spa session at a place like River Falls Spa or The Spa at West End.
– Farewell Dinner at Rick Erwin’s Nantucket Seafood: End your trip with a seafood feast at this Greenville favorite.

This itinerary blends outdoor adventures, cultural experiences, and culinary delights, providing you with a memorable week in the beautiful Carolinas.

Who else deserves some credit and recognition?
I want to dedicate a heartfelt shoutout to my incredible parents, whose unwavering support, mentorship, love, and encouragement have shaped me into the person I am today. Their tireless efforts, both seen and unseen, have been the foundation of my growth and success. From guiding me through challenges with wisdom and patience to cheering me on in every endeavor, they have always been my greatest champions. Their belief in me has fueled my ambitions and given me the confidence to pursue my dreams. I am deeply grateful for their constant presence and unconditional love.

Another special shoutout to my amazing husband. I am beyond grateful for his constant support, love, and partnership. He has been my rock through every challenge and my biggest cheerleader in every success. He’s the one that pushes me every single day to pursue real estate. He has lifted me up in moments of doubt. Together, we have built a life filled with love and shared goals. I am so thankful to have him by my side on this journey.

Website: rachelmassey.sites.cbmoxi.com

Instagram: @greenvilleraltor_rachel

Image Credits
McKinley Olivia Photography (2 branding photos)
Sarah Westmoreland Photography (photo with my husband)