In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Scotty K. | Musician & Recording Artist

Resilience. You have to learn how to tell yourself no, and keep going. Anticipate the no, but make sure you’re the only person that tells you that first. Read more>>

Pylot Tea | Producer

Authenticity is very important to me. Its easier to find your target audience when you are yourself. People will want to relate to you and connect with your music and the easiest way to do that is put yourself out there. When you put yourself out there, you can then begin to understand why people may be gravitating towards you and furthermore capitalize on that.  Read more>>

Jake Pratt | Designer | Maker

Attention to details. Whether that is in physical work like building furniture or communicating with clients on highly specific details, a high attention to detail makes all the difference. For me, the importance of this is what drives my business and how I build every piece. To execute this, I’ve found it requires lots of questions and clarifications with my clients. Read more>>

iss Rizwana | Executive Director at The SOL Foundation

As an individual running a nonprofit, the value or principle that matters most to me is the organization’s mission and its commitment to making a positive impact on the world. Nonprofits exist to address pressing social, environmental, or humanitarian issues, and their primary purpose is to create meaningful change and contribute to the greater good. Read more>>