We had the good fortune of connecting with Ladaro Pennix and we’ve shared our conversation below.

Hi Ladaro, where are your from? We’d love to hear about how your background has played a role in who you are today?
I come from Long Beach, California, and my background has deeply influenced who I am today. It was through enduring struggles and hardships that I underwent a profound transformation. Growing up in a neighborhood plagued by gang activity, I had to fight relentlessly for everything I wanted. This led me down a path immersed in the street life, where hope often seemed elusive. It was a journey marked by unfortunate events that ultimately resulted in my prolonged incarceration.

However, it was during this challenging process that I experienced a profound shift in my identity. I learned to slow down my mind and truly appreciate myself, which in turn allowed me to value and cherish life. I began treating myself with kindness and started caring about my own well-being. As my sense of humanity expanded, I found myself driven to do more for others than for myself.

Moreover, I embarked on a journey of academic growth, earning multiple degrees. This newfound knowledge empowered me to establish various ventures, from a dispensary named Cannamuscle to magazine publications, music, and even becoming a published author and motivational speaker. It seemed as though the trials and tribulations of my life had uniquely prepared me to understand the struggles of others, and I used my experiences to connect with people on a deep level. Through sharing my perspective, I aimed to guide others away from following the path I once walked.

Overall, my challenging life experiences served as a catalyst for personal growth and enabled me to make a positive impact on the lives of others.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
The path that led me to where I am today is a testament to my unwavering dedication and consistent effort. Refusing to let my circumstances dictate my future, I took deliberate steps to position myself for success. The journey began with educating myself in the entertainment industry, learning everything I could about my desired field. Through networking and connecting with the right individuals, I built valuable relationships that opened numerous doors for me. It wasn’t easy, given my incarceration, but I went above and beyond to earn people’s trust and show my reliability. The effort paid off, as it led to incredible opportunities and collaborations with renowned artists such as Snoop Dogg, Cappadonna of Wu-Tang Clan, Xzibit, Sean Kingston, Glasses Malone, LongBeach EWill, Tayf3rd, Rick Ross, Tha Chill, P-Nice, Donn John$on, Freeze, and many more.

What I am most proud of, however, is being able to pave the way for others in the hip-hop and entertainment industry. Creating a network that opens doors for individuals who would otherwise struggle to break through is immensely fulfilling. For me, it’s all about helping and being there for others, understanding that paying it forward is a powerful way to make a difference. Along the way, I learned the crucial lesson of never giving up on oneself. Being a champion of self, acting as both your own cheerleader and critic, ensures that you constantly strive to reach your potential. Failure was never an option for me, and I remained focused on defying my doubts.

I want everyone to know that the Monsta Yo movement is more than just a catchphrase—it’s a revolution. It embodies audacity, hope, determination, and hard work, showcasing how one can overcome adversity. My brand represents clothing, music, filming, documentaries, publications, humanitarian work, and inspiration. It’s about uplifting the underdog, showing them their worth, and leading them towards their purpose. The Monsta Yo movement is real because it is for the people, resonating with individuals who understand the struggles of being an underdog. People recognize my name and respond to my brand because it makes sense—it’s about empowering others and making a positive impact.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I were in Long Beach, California for a week-long vacation, here’s a suggested itinerary to help you make the most of your time:

Day 1: Explore Downtown Long Beach
– Start your trip by exploring the vibrant Downtown Long Beach area. Visit the Pike Outlets for shopping, dining, and entertainment.
– Take a stroll along the beautiful Long Beach waterfront and enjoy the scenic views.
– Visit the Aquarium of the Pacific, home to a fascinating array of marine life.

Day 2: Belmont Shore and Naples Island
– Spend the morning exploring Belmont Shore, known for its charming beachside community and boutique shops.
– Enjoy a leisurely walk along the Naples Island canals, admiring the picturesque scenery.
– Indulge in delicious seafood at one of the local waterfront restaurants.

Day 3: Queen Mary and Shoreline Village
– Visit the historic Queen Mary, a famous ocean liner turned museum. Take a guided tour to learn about its fascinating history and explore its exhibits.
– Head to Shoreline Village, a waterfront shopping and dining destination. Enjoy a scenic harbor cruise or rent a kayak for some water fun.

Day 4: El Dorado Nature Center and Recreation Park
– Spend a day surrounded by nature at the El Dorado Nature Center. Take a peaceful walk along the trails and observe the local wildlife.
– Visit El Dorado Regional Park, where you can enjoy activities such as picnicking, fishing, paddle boating, or playing a round of golf.

Day 5: Long Beach Museum of Art and Retro Row
– Explore the Long Beach Museum of Art, known for its impressive collection of contemporary art and stunning ocean views.
– Discover Retro Row on 4th Street, a vibrant stretch of vintage shops, eclectic boutiques, and trendy cafes.

Day 6: Catalina Island Day Trip
– Take a day trip to Catalina Island, just a short boat ride away from Long Beach. Enjoy the scenic beauty, go snorkeling, take a zip line tour, or simply relax on the beach.

Day 7: Recreation and Relaxation
– Spend your last day enjoying the recreational activities Long Beach has to offer. Rent a bike and explore the beachfront bike path or take a surfing lesson.
– Treat yourself to a spa day or indulge in a delicious meal at one of the city’s renowned restaurants.

This itinerary offers a mix of cultural exploration, outdoor adventures, and relaxation, allowing you to experience the best of Long Beach, California, during your week-long vacation.

Who else deserves some credit and recognition?
I’d like to express my gratitude and give a special shout-out to the incredible individuals who have played a significant role in my life. First and foremost, a heartfelt thank you to my mom, whose unwavering love and support have been a guiding light. I also want to acknowledge the impact of my uncle and granny, whose wisdom and presence have shaped me into who I am today.

I would also like to extend my appreciation to my Bros: Jimmy Vigil, Brian Cobbs, LongBeach EWill, 23 Mula, intheknow360, classic ENT, blaqgrasspodcast, Skywalker Boxing, Sonny Bleep Mc Ewen, Kokane, MC Eiht, and 420Bratz. Their friendship, camaraderie, and shared experiences have enriched my life in countless ways.

Thank you all for being part of my journey and for contributing to the person I have become.

Instagram: Monsta_yo

Twitter: https://twitter.com/Monstayo3

Facebook: https://www.facebook.com/Monstayo3?mibextid=ZbWKwL

Youtube: https://youtube.com/channel/UCqAdm-SPOBsG0jETOUGXZ9w?si=YmG7AMqTpFVqptWu

Other: https://www.tiktok.com/@monstayo3?_r=1&_d=e8kc6g734mimia&sec_uid=MS4wLjABAAAAdFjhRC2RtRsJVVuP_sYIkyJjAx-nQyvvNeg_9ezhD968EMc-oowcl-hJfAm67nKm&share_author_id=6918239324489286661&sharer_language=en&source=h5_m&u_code=dgfk6ee5kd37aj&timestamp=1699839477&user_id=6918239324489286661&sec_user_id=MS4wLjABAAAAdFjhRC2RtRsJVVuP_sYIkyJjAx-nQyvvNeg_9ezhD968EMc-oowcl-hJfAm67nKm&utm_source=copy&utm_campaign=client_share&utm_medium=android&share_iid=7276327115175118635&share_link_id=eb8e6555-70f2-45a0-9faa-445b345009ec&share_app_id=1233&ugbiz_name=ACCOUNT&ug_btm=b8727%2Cb4907&social_share_type=5

Image Credits
Monstayomusicent, Classic ENT, Jimmy Vigil, Annette Atoigue, Brian Cobbs, Blaqgrasspodcast, M.U.R.D.A.H RUE, Snoop Dogg, Kokane, Warren G, Kurupt, Widescopepodcastradio

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